On 5 September, we experienced one of those moments that you remember, celebrate and share for a long time: Benidorm Pride 2026.
From Marco Polo Expediciones and Costa Blanca Tour Services, we wanted to take part in the parade in a different, joyful, fun and very personal way: by bringing a Jeep with a trailer transformed into a real Pink Party on wheels to the streets of Benidorm.
It was a day to celebrate, dance, drive, cheer, toast, film, interview, share, smile and experience Pride in the heart of Benidorm.
🛻 A Jeep Turned Into a Pink Party
For this edition of Benidorm Pride, we prepared a Jeep and trailer decorated with lots of colour, pink details, Pride flags, music, drinks and a festive atmosphere.
The idea was clear: we did not simply want to take part in the parade. We wanted to create an experience, set up a moving party and bring the energy of Pride through the streets of Benidorm.
The result was a mobile party where we were able to:
✔ Drive through the parade
✔ Cheer with the crowd
✔ Dance along the route
✔ Share music and drinks
✔ Take photos and videos
✔ Celebrate diversity
✔ Enjoy Pride from the inside
✔ Experience Benidorm in a unique way
The Jeep became a meeting point, a small dance floor and a celebration on wheels.
🎧 DJ Alba Fitz: Music, Energy and Rhythm During the Parade
Music was a key part of this experience.
The session was led by DJ Alba Fitz, who brought rhythm, energy and atmosphere throughout the route. Her music helped create that feeling of continuous celebration that accompanied the Jeep and trailer during the parade.
Thanks to her session, the Pink Party was able to sound, move, energise, connect and make people dance, both inside the experience and among the many people enjoying Pride from the street.
Because at an event like Benidorm Pride, music does not just accompany the celebration: it brings people together, moves them, excites them and transforms the atmosphere.
🚗 Keler at the Wheel: Safety, Control and Experience on the Route
A parade with a Jeep needs more than decoration and music. It also needs safe, calm and well-coordinated driving.
On this occasion, Keler was in charge of driving the Jeep during the route, keeping the rhythm of the parade and helping the experience run safely.
His role was essential so that everything could work correctly: move forward, stop, follow the route, coordinate the movement of the vehicle and allow the party to be enjoyed calmly and safely.
Thanks to his experience, the Jeep Pride Parade was able to blend perfectly into the parade and become a fun, safe and well-organised experience.
🍹 Milo Cano, in Charge of the Party and Drinks
The organisation of the party and drinks service was managed by Milo Cano, owner of Marco Polo Expediciones and Costa Blanca Tour Services.
Milo was in charge of preparing, coordinating and taking care of the details so that the experience had that friendly, fun and special atmosphere that defines both companies.
During the parade, the drinks, entertainment, group attention and coordination were part of an experience designed to enjoy, toast, celebrate and share Pride responsibly and with a great atmosphere.
His role was essential for the party to work, for the group to enjoy itself and for every detail to fit into a safe, joyful and very Benidorm-style experience.
🎥 Adriana, from Montando el Tinglao: Preparation, Support and Camera Work
We would also like to highlight the work of Adriana, from Montando el Tinglao, who helped with the preparation of the party and was the camera operator who filmed everything we experienced during the parade.
Her role was very important before and during the event. She helped to prepare, organise, film, capture, follow and document the experience from the inside, taking care of the details and recording the most special moments of the day.
Thanks to her work, we were able to keep real images of the Pink Party, the Jeep, the trailer, the crowd, the atmosphere and everything that happened during Pride.
Because some experiences are lived only once, but they deserve to be recorded so they can be remembered, shared and enjoyed again.
🎤 Laura Cuartolaurante: Interviews, Art and Communication
The most personal, spontaneous and human side of the day also came thanks to Laura Cuartolaurante, who was in charge of carrying out the interviews during the event.
Laura brought her creative perspective, freshness and ability to connect with people. During the parade, she was able to ask, listen, talk, collect testimonies and give a voice to those who were part of this experience.
Her participation helped make the Jeep Pride Parade not only a visual party, but also an experience full of stories, voices, emotions and shared moments.
As a creator and artist from Benidorm, Laura brought a special sensitivity to the event, combining communication, creativity and connection with the Pride atmosphere.
🌈 Benidorm Pride: Colour, Diversity and Joy
Benidorm Pride is one of the most anticipated events in the city’s festive calendar.
During these days, Benidorm fills with colour, music, visitors, residents, floats, groups, flags and people who take to the streets to celebrate diversity.
Taking part in the parade was a way to support an event that represents very important values:
🌈 Diversity
🤝 Respect
🎶 Joy
💃 Freedom
❤️ Inclusion
🏳️🌈 Pride
🌍 Community
For us, being part of this celebration was a way to show that tourism can also be close, human, festive, open and diverse.
📸 An Experience to Remember
The images from the day speak for themselves: smiles, music, flags, people, costumes, colour and lots of energy.
During the route, we were able to wave, dance, film, interview, take photos, toast, share moments and enjoy the unique atmosphere of Pride.
The Pink Jeep fitted perfectly into the parade and brought a different proposal: a party on wheels with a local, tourist and very Benidorm spirit.
It was an experience that combined:
✔ Tourism
✔ Party
✔ Music
✔ Pride
✔ Jeep Safari
✔ Entertainment
✔ Video
✔ Interviews
✔ Collaboration between companies
✔ Costa Blanca spirit
🤝 Marco Polo Expediciones and Costa Blanca Tour Services
This action was made possible thanks to the collaboration between Marco Polo Expediciones and Costa Blanca Tour Services, two companies connected to tourism, experiences and activities on the Costa Blanca.
Both companies share a way of understanding tourism based on:
✔ Creating different experiences
✔ Taking care of customers
✔ Innovating in activities
✔ Participating in local events
✔ Collaborating with the city
✔ Promoting Benidorm as a lively and diverse destination
The Jeep Pride Parade was a perfect example of how tourism, events, music, local identity, creativity and celebration can come together.
🎉 More Than a Parade: A Celebration in Motion
What we experienced on 5 September was not just participation in Pride.
It was an experience to feel Benidorm, drive through its streets, celebrate diversity, share with the public, record memories, carry out interviews and enjoy the festive atmosphere from the inside.
The Jeep, the music by DJ Alba Fitz, the driving by Keler, the coordination by Milo Cano, the camera work by Adriana, the interviews by Laura Cuartolaurante, the Pink decoration and the energy of the crowd made this day a very special moment.
Benidorm once again showed that it is an open, joyful, international city, ready to host unique events.
🌴 Benidorm, a Destination That Knows How to Celebrate
Benidorm is much more than sun and beach.
It is a city that knows how to organise events, attract visitors, fill its streets with life and create experiences for all kinds of people.
Pride is one of the best examples of this open and festive character. During the parade, the city transforms, people take part, the streets fill up and the atmosphere invites everyone to enjoy.
From Costa Blanca Tour Services and Marco Polo Expediciones, we are very proud to have been part of this celebration.
✅ Thank You for Experiencing It With Us
We would like to thank everyone who took part, waved, danced, smiled, took photos, recorded videos and shared this moment with us.
Thank you to DJ Alba Fitz for bringing the music, rhythm and energy.
Thank you to Keler for driving the Jeep safely during the parade.
Thank you to Milo Cano for organising the party and coordinating the drinks.
Thank you to Adriana, from Montando el Tinglao, for helping with the preparation and filming the whole event.
Thank you to Laura Cuartolaurante for carrying out the interviews and capturing the most personal side of the experience.
Thank you to the whole team at Marco Polo Expediciones and Costa Blanca Tour Services for making it possible.
And thank you to Benidorm for once again proving that it is a city full of life, colour and pride.
We will continue creating experiences, taking part in events and celebrating everything that makes the Costa Blanca special.
🌈 Long live Benidorm Pride.
🛻 Long live the Pink Party on wheels.
🎶 And long live Benidorm.
